Lecture Ergonomical Design @ UTwente

Don’t even look like an Ad!

Posted by mschmettow on 9. February 2010

As we have learned in the introduction lecture, ad banners are ignored but still induce costs. Performance decreases in presence of ad banners. As Jakob Nielsen found, there is another drawback: Users also ignore elements on a website that are relevant, but look like ads. (Relevance for the user, not the marketing department). Find the article on Nielsens bimonthly column Alertbox.

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